Overview
Typical performance
A comparison to your latest video to your channel’s
typical performance.
Top videos
Your recent videos ranked by views.
Realtime
Your performance over the last 48 hours or 60 minutes.
Latest videos
Your performance from your 10 latest videos.
Stories
Your performance over the last 7 days from your latest Stories.
Reach
Traffic source types
How viewers found your content.
External
Traffic from websites and apps that embed or link to
videos from your channel.
Suggested videos
Traffic from suggestions that appear next to or after
other videos and from links in video descriptions.These
videos could be your own videos or someone else's.
Impressions and how
they led to watch time
How many times your video’s thumbnails were shown
to viewers on YouTube (Impressions), how frequently
those thumbnails resulted in a view (Click-through
rate), and how those views ultimately led to watch time.
Playlists
Traffic from the most-watched playlists that include
your videos.
YouTube search
Traffic from search terms that brought viewers to your
content.
Audience
Videos growing your audience
Your audience’s online activity across your channel. Data is based on your new viewers across all devices in the last 90 days.
When your viewers are on YouTube
Your audience’s online activity across your channel and all of YouTube. Data is based on your viewers across all devices in the last 28 days.
Subscriber bell notifications
How many of your subscribers get all notifications from
your channel. The tab also shows and how many can
actually get those notifications, based on their YouTube
and device settings.
Watch time from subscribers
Your audience’s watch time divided between non-subscribers and subscribers.
Age and gender
Your audience by age and gender. Data is based on signed in viewers across all devices.
Other channels your audience watches
Your audience’s online activity across other channels
on YouTube. Data is based on your viewers across all
devices in the last 28 days.
Other videos your audience watched
Your audience's online activity outside of your channel.
Data is based on your viewers across all devices in the
last 7 days.
Top geographies
Your audience by geography. Data is based on IP
address.
Top subtitle/CC languages
Your audience by subtitled language. Data is based on
use of subtitles/CC.
Engagement
Top videos
Videos with the most watch time over the last 28 days.
Top playlists
Playlists with the most watch time over the last 28 days.
Top videos by end screen
Your channel’s most effective end screens over the last
28 days.
Top end screen element types
Your channel’s most effective end screen element types
over the last 28 days.
Top posts
Your top Community posts over the last 28 days.
Revenue
Monthly estimated revenue
How much your channel has earned in the last 6
months. For ongoing months and months without finalized payments, revenue is estimated and subject to
change.
Revenue sources
How you’re making money with YouTube.
Transaction revenue
Estimated net revenue from transactions, such as paid
content and Super Chat. The estimate includes
deducted partner charged refunds for the selected date
range and area.
Top-earning videos
Videos with the highest estimated revenue for the time
period.
Ad types
The format of the ad and its buying platform. This
breakdown is only available for YouTube ad revenue
and impression-based metrics.
